Beyoncé turns up the Heat a little too much as racy perfume ad is banned in UK

Looks like Beyonce’s sex appeal has gotten her into some deep trouble.

A perfume commercial featuring Beyoncé has been banned from daytime TV amid concerns over its sexual imagery in the United Kingdom.

In a statement posted on its website, the advertising watchdog said that it has received several complaints about the spot, which was aired throughout the day during family programming and will now only be shown after 7:30 p.m. While the organization noted that the ad was unlikely to harm an older audience, it deemed the spot unsuitable for all-ages viewing. “We considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” the ASA said.

Manufacturers of the perfume claimed the commercial was in tune with her ‘sexy chic’ imagery and not in any way indecent. It argued that the imagery was less overtly sexual than what is routinely seen in music videos, particularly those featuring U.S. rappers and bikini-clad girls.

Do you think Beyonce‘s latest commercial is too hot for daytime tv?

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