In an article published in the latest issue of Dutch fashion magazine Jackie, the magazine offers a little advice on how to dress like Rihanna the *ultimate n*ggerbitch*..O_0
Here’s the English translation:
She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate n.i.g.g.abitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare
Jackie Editor in Chief Eva Hoeke posted the below apology on the magazine’s Facebook page:
First: thanks for all your responses. We are of course very fed up over this and especially very
shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does
that. Thanks for this. Other than that I can be brief about this: this should have never happened.
Period. While the author meant no harm — the title of the article was intended as a joke — it was abad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.
From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.
Not only did the magazine call Rihanna a ‘n*ggerb*tch’, she was also referred to as Jamaican. Rihanna is from Barbados. I find it odd that the editor had no clue calling a black person in 2011 a n*gger would be offensive. We don’t believe you, you need more people
An infuriated Rihanna tweeted in response to the apology, “Your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! . . . You put two words together, with the intent of abasement, that made no sense . . . Well with all respect, on behalf of my race, here are my two words for you, F*ck You”
Today the editor in chief of the Dutch magazine resigned after the racial slur. Eva Hoeke, former editor-in-chief of The Netherlands magazine Jackie, said in a Facebook post that in a “joint decision” with Yves Gijrath, head of the publishing company Gijrath Media Groep, “My credibility is affected, and for all parties it is better if I immediately end my duties as editor. The Google Translate translation went on to say, “After my eight years giving heart and soul to ‘Jackie,’ I realize that these errors — although not of malicious intent — are a reason for leaving.” (plays violin)