On Monday Instagram a popular photo sharing site which was purchased by Facebook earlier this year released their new terms of service which caused a bunch of confusion and uproar among users.
“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
The updated terms significantly broaden what Instagram can currently do with users’ content. The current terms simply note that “Instagram may place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content.”
“The language we proposed … raised questions about whether your photos can be part of an advertisement,” Systrom wrote in a blog post entitled “Thank you and we’re listening.”
“I’m writing this today to let you know we’re listening and to commit to you that we will be doing more to answer your questions, fix any mistakes, and eliminate the confusion. As we review your feedback and stories in the press, we’re going to modify specific parts of the terms to make it more clear what will happen with your photos.”
“We do not have plans for anything like this, and because of that we’re going to remove the language that raised the question.”
Systrom reiterated several points, including two particularly controversial ones.
- Instagram doesn’t plan to sell user photos. He said the company is working on updated language to make that perfectly clear.
- He said language that indicated your photos could be used in advertisements will be removed from the terms completely.
“Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience, Systrom wrote. “Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
The new terms of service are scheduled to go into effect on Jan. 16.